Wednesday, March 20, 2019

Listen for a Change



This 30-second commercial, has been fascinating me for months.

I see it when I do my Duolingo Spanish lessons. I am such a nerd for this app. I do Duolingo every day, and while I am far, far, far from understanding Spanish, every once in a while, someone will say something and I will understand a word or two!

I am also a total sucker for this app’s tricks. Currently, I have186 crowns and 3,765 gems and I am on an 8-day unbroken streak. I feel a pang when I miss a day and mess up a streak but I don’t, though the app always tells me I could, spend a dollar or two to reinstate my streak.

But the commercial.

For Audible, the audio book company.

It’s just so well done.

I see it often because I am a cheapie and use the free Duolingo version, which requires me to watch ads. I always even agree to watch more ads to get more gems just because gems must be good, right?

Pretty slick that I am using Duolingo to learn Spanish and I get the commercial where a trucker is using Audible to learn Spanish.

But there’s this whole other story going on. The cute-as-a-button trucker is learning Spanish because he has a crush on an equally adorable waitress at a diner he apparently stops at a lot, and she on him. The commercial starts with his Audible book explaining that “para” is used "when you are talking about something for someone.” He goes into the diner and nervously asks her, in Spanish, for a table for dinner. She, beaming at him, says his attempt is “pretty good.” The ad finishes, as they walk away together, by asking, “Could Audible inspire you to start something new?”

Aww. Love it.